Ashley's Marketing Blog

 I had selected the brand goop. I picked this brand because I have seen lots of weird items that goop sells on social media including memes. The goop brand is capturing many peoples attention for the good and the bad. They are either commenting on how off the wall and weird her products are, commenting on how her opinion and approaches to lifestyle aren't healthy or following along with her advice. What is interesting about this brand is how it is making waves for being so unique that even the critics are buying her products just to see what it is.  They offer many different service from beauty, travel to cooking. They offer products that can't be found anywhere else. They also provide free articles about traveling and recipes. The company's focus in on being open-minded and that is a good example of a promise but also a benefit when it comes to ideas or comments. A benefit is also that you can find many items from different industries in one place. The competitive advantag...

 A company that has made big companies completely rethink their product and has took the market shares is White Claw. The interesting part of the company is that they are the leaders, the purple cow of the alcohol industry. They created something that every company wanted to recreate. They also took a completely different marketing approach that has made them almost untouchable.  The main topic of this article is their new advertising campaign "Let's White Claw." Video for the ad can be found on YouTube . It shows how they differentiated themselves not only by creating a brand new product but also the way they advertise. They haven't used paid advertising much to push their product since that is the old way of thinking. They have focused more on word of mouth and social media. The article also touches on how much ahead of the competition they are by creating a lifestyle around the hard seltzer, something remarkable.  Unique benefits of the brand was that they were the...